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F O R M U L A   S E R I E S

The pacesetter arrives.

For those who live beyond limits.

Planes, trains and automobiles. They move us in our pursuit of new experiences. They were born from obsessions to push boundaries and go beyond limits.

Commanding form and intricate details.

An extraordinary design inspired by technical and functional art all around us. The Formula Series comes to you with the ultimate pairing of cool-touch aluminum and silicone tread evoking a sense of command and control.

N E W   R E L E A S E

All-New Formula Series

White + Black Tread

PLEASE VERIFY THAT YOU ARE OF LEGAL AGE TO ENTER. You must be 21 years of age or older to purchase product on this site in the United States. Products on this site are not intended for use with nicotine, e-juice, or e-liquids.

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