With the onset of Vessel’s launch, we are targeting the hardware/device (the "picks and shovels") business within the cannabis industry that has introduced very limited innovation over the past decade. The products today while universal in nature, lack a premium, customer-inspired design experience which provides our team with a unique opportunity to disrupt the global marketplace using the latest in technology and converging superior product with the go-to-market sophistication our team possesses.
In the Retail Market North American consumers spent $6.9 billion on legal cannabis products in 2016, up 30% from $5.1 billion in 2015. The growth continues a robust pattern that Arcview Market Research estimates will lead to a $21.6 billion market in 2021 at a 26% compound annual growth rate (CAGR).
In an industry showing exponential growth, Vessel provides a superior and comprehensive product and technology platform to cannabis consumers worldwide, with an initial focus to develop a line of concentrate and dry herb vape pens. The gameplan includes harvesting customers strategically from mainstream channels and through brand partnerships.
With a wealth of talent and the inadequacies of existing brands to legitimately satisfy the demands for today’s consumers, the vast opportunity existing nationally and globally serves as the ideal foundation for launching Vessel. Furthermore, the market is evolving so rapidly, the time is now for a company to raise the bar, to introduce elevated, meaningful experiences, Vessel will look to grow the platform well beyond just a product experience. The mission is to quickly become the leader in cannabis products but also scale the business to include strategies that afford us opportunities to continue to innovate, keeping Vessel out in front. Our team possesses the proven skill sets to unlock significant value by developing product where gaps exist in today’s market and using our go-to-market experience to accelerate the new company to a leadership position. We are leveraging our team’s talent to develop data-driven strategies to innovate, compete, and capture real value all while raising the level of accountability, self-advocacy and expectations within the industry. The leadership team at Vessel is prepared to deliver on this promise not only to fulfill its own mission but because as an emerging vaporization technology brand, we simply owe it to the growing community.
The purpose of this presentation is to raise awareness and to fully understand the intricacies of what we’re committed to delivering as Vessel, the emerging leader in vaporization technology and experience; effecting change in the world of cannabis products, services and holistically supporting every consumer from various walks of life, with what they deserve. This presentation will effectively communicate not only the magnitude of our shared endeavor but also instill the level of confidence necessary to make the required investments to ensure proper implementation and execution.